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5 Key learning’s from Social Media
July 11th, 2008 by JamesWith thanks to Laurence Parkes, Head of Digital @ WCRS
The two WCRS case studies featured identify a number of key learning’s we can all take forward in our use of social media:
- Use multiple “engagement agents”. Identify them and leverage as many opportunities within this community as you can.
- Don’t worry about using agents outside of your target area. dothetest.co.uk would never have been as popular in the UK if we hadn’t made it popular in video-sharing sites in the US first.
- Test and learn. A general principle with (digital) marketing activity, but particularly important here. Go with the flow and capitalise on interest where it catches.
- Be open and transparent with the “agents”. Be clear that this is marketing activity. Do not pretend to be someone you are not!
- Give the “agents” relevant content. Whether this is the opportunity to win £20,000 in a competition or an engaging update of how the competition is developing.
