It’s refreshing when a new UK internet start-up comes on to the market.  All I ever seem to hear about is US-based VC-backed digital tech firms that are defining the next big thing in digital.  So, I was really pleased when a mate and colleague of mine just (today) told me about a new venture he is helping launch, fund and run called Favy.com.

Their proposition seems simple enough - take on the likes of del.icio.us and Stumbleupon at their own game.  Social bookmarking is growing, so I’m pleased to see a fresh UK-based approach to this.  For anyone in digital marketing, social bookmarking is an increasingly important part of the mix.  If you’ve seen or heard me speak at courses or conferences, you’ll hear me bang on about distribution strategy as much as destination marketing.  Social bookmarking forms part of distribution - it’s about getting your content out there and increasingly relevancy, as well as pagerank.

I’m excited for Glen & his team at Favy, as I see this part of the mix as really important.  So, sign-up (it’s in Beta, so invitation only, but you can register your interest) and see how Favy.com evolves.

Tags: del.icio.us, Favy.com, social bookmarking, stumbleupon

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