Who am I & what do I do?

Hello!  For the most-part of my life, I work at a digital consultancy called ‘My Digital JAM Limited’, which I founded some 5 years ago after leaving agency life.   I’ve been in digital over 13 years, mainly working for myself, and in that time, I have crafted out myself a role as digital therapist, problem-solver, mediator, strategist, negotiator and general digital dog’s body!

My day job varies by the day – one day I am lecturer for the IDM’s Certificate in Digital Marketing qualification.  Next I am planner for a client.  The following I am a speaker at a conference, or a judge for an awards ceremony, or a writer / presenter for e-Consutlancy.com or media sales trainer for The Times!

My world is a strange one!  I do a kind of strategy, planning, analytics, advising type thing often with clients who need help with defining or executing their digital strategy, or just with help fixing a specific problem (like renogiating ad-serving rates, IP rights to a piece of work or agency fees charged!).  I specialize in online advertising – you know, that annoying rich media stuff that so many do so badly – hence why I specialize.  But, I’m also a generalist and I work across all digital media, including search, email, mobile, affiliate etc etc.

I’m pretty straight-talking, honest and not generally interested in all the bullshit that goes on in digital.  I don’t think I have an ego, as I’m not the worried about my 15mb of fame, but…

So, this site is about me telling you, the reader, what I think about when it comes to digital stuff.  I hope you like it.  Post your comments, tell me what you think – if its crap, I’ll make it better.  If its good, I’ll do more of it!

And now my past

My past is varied, but in the mid-90s I established Netfinity – a digital agency – which was successful and re-branded to Shrinking Earth.  That grew out of control and eventually became part of the Yellow Submarine.  I joined their board as Director of Digital, but that didn’t remain the case.  After some time out, I established My Digital JAM (aka Trust Digital) 5 years ago!  Today, I am a Fellow of the IDM, trainer in all things digital for e-Consultancy and i-Level and father of two beautiful girls (Willow 4 and Coco 3).

You can read more about my background, skills, experience, clients etc on LinkedIn.