Complicated Lives: The Malaise of Modernity (Paperback)
Go into a hypermarket anywhere across the world and think what it would feel like for someone transported from the 1950s into the present day. “…one of the best business books I have read in the past decade…” (Marketing Direct, Dec 05). More on Amazon

Blink: The Power of Thinking Without Thinking
For Blink, Malcolm Gladwell, author of the bestselling The Tipping Point explores the extraordinarily perceptive and deceptive power of the sub-conscious mind. Gladwell’s major claim is that decisions made very quickly can be every bit as good as a decision made cautiously and deliberately. More on Amazon

Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing
Starting from the premise that customers are behaving more like cats than Pavlov’s dogs, Bryan and Jeffrey Eisenberg examine how emerging media have undermined the effectiveness of prevailing mass marketing models. More on Amazon

The Cluetrain Manifesto: The End of Business as Usual
The Cluetrain Manifesto was one of the seminal books of the dot.com bubble era, but reading it now is like waking with a hangover and looking at all of the empty bottles. We recommend this pivotal book for the sake of your sense of perspective. More on Amazon

CRM at the Speed of Light: Essential Customer Strategies for the 21st Century
A must-read for executives looking to leverage the latest technologies on the market to reach and retain customers. More on Amazon

The Death of Distance 2.0: How the Communications Revolution Will Change Our Lives
The growing ease and speed of communication is creating a world where the miles have little to do with our ability to work or interact together. More on Amazon

Don’t Make Me Think!: A Common Sense Approach to Web Usability
Usability design is one of the most important though often least attractive tasks for a Web developer. In Don’t Make Me Think, author Steve Krug lightens up the subject with good humour and excellent to-the-point examples. More on Amazon

e-Business – A Jargon-Free Practical Guide: A Jargon-free Practical Guide
With its emphasis firmly on the business and marketing implications of new technology, this book adopts a hands-on, practical approach, systematically demonstrating how and why businesses should adapt their operations to make the very most of the exciting opportunities available.  More on Amazon

Everything Bad Is Good for You: How Popular Culture Is Making Us Smarter
EVERY CHILDHOOD HAS its talismans, the sacred objects that look innocuous enough to the outside world, but that triggers an onslaught of vivid memories when the grown child confronts them. More on Amazon

Meatball Sundae: Is Your Marketing Out of Sync?
Meatball Sundae is an essential guide to the fundamental shift taking place in the marketing and business world, and shows you how to align your business to it. More on Amazon

Permission Marketing: Turning Strangers into Friends and Friends into Customers
By reaching out to only those individuals who have expressed an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness, and greatly improve the chances of making a sale. More on Amazon

The Wisdom of Crowds
Under the right circumstances, groups are remarkably intelligent, and are often smarter than the smartest people in them. More on Amazon