My students (I teach the IDM’s Certificate in Digital Marketing qualification) often ask me where they can find a useful list of facts and figures on digital. So, below is my attempt at bringing together such a list. It’s not exhaustive, but more a start. I will add to it periodically and keep it growing.
It’s organized by subject matter to make it easy to find information on the things you’re most interested in.
Also, you might like to try e-Consultancy.com’s ‘Compendium of Internet Statistics’ which is available via their website.
Enjoy!
Mobile
6bn - the number of texts we send every month in the UK
120% - the mobile penetration rate in the UK (that is, the number of handsets in active operation)
25% - the number of people with a mobile phone in the UK that access the Internet
58m - the number of users that sent picture & video messages from their mobile
Internet Audience
Worldwide Internet users - 824,435 million (total unique)
Europe - 232,866 million
North America - 183,823 million
Asia Pacific - 308,817 million
MENA - 39,904 million
UK - 34.2 million
The average age of the UK Internet user is 38.
Share of 55+ year-olds has increased from 16% to 19% in just over a year, hence the arrival of sagazone.
MiniClip has the youngest UK online audience average age (28.1).
Marks & Spencer has the oldest online average age (46.5).
Online advertising
£3.4bn - the UK market size forecast for 2008, according to the IAB.
By 2010, 80%of Microsoft’s $1 billion advertising budget will be spent online.
Search Marketing
According to the Internet Archive, there are over 85 billion web pages on the Internet.
There are 23 million web searches in the UK every day! That’s 1 million searches an hour, or, 264 queries a second..
730 million - That’s the number of searches carried out in June 2008, with over half a billion click throughs.
£406m - Google’s UK ad revenue for Q1 2008
£1.7bn - Google’s forecast ad revenue for 2008
€8.1 billion - Forrester predicts that European Search investment will reach by 2012
72% of search users click on Natural Search Results in Google
61% of search users click on Natural Search Results in Yahoo!
71% of users in MSN click on Paid ads, whilst only 29% click on Natural search
AOL users click equally (50/50) on Paid ads and Natural search results
99% of Click-thrus come from Pages 1 & 2
16.6% - the average amount of Click-fraud now reported by search engines on paid ad campaigns
BBC iPlayer
1.5 billion - the number of programmes expected to be viewed in 2008 on iPlayer
2.8 billion - the number of programmes watched on iPlayer by 2012
Social media & Social networking
Social networks have grown by over 87% in the last year.
By 2010, they will account for £2.2 billion in advertising revenues worldwide.
Facebook - 14.35m unique users in April 2008
Bebo: 12.03m unique users in April 2008
MySpace UK: 8.5m unique users in April 2008
YouTube: 100million video views daily & 65,000 new videos uploaded daily
Technorati: Tracking 65m+ blogs
This site is about me telling you, the reader, what I think about when it comes to digital stuff. I hope you like it. Post your comments, tell me what you think - if its crap, I'll make it better. If its good, I'll do more of it! 
For anyone interested in mobile marketing to youth, have a look at Antti Ohrling, co-founder of Blyk, blog. He talks about the state of the youth market and how best to reach it. He was participating in the ‘YPulse Mashup 2008′ in San Francisco, organized by YPulse, a media platform and blog for youth media and marketing professionals.
