My students (I teach the IDM’s Certificate in Digital Marketing qualification) often ask me where they can find a useful list of facts and figures on digital. So, below is my attempt at bringing together such a list. It’s not exhaustive, but more a start. I will add to it periodically and keep it growing.

It’s organized by subject matter to make it easy to find information on the things you’re most interested in.

Also, you might like to try e-Consultancy.com’s ‘Compendium of Internet Statistics’ which is available via their website.

Enjoy!

Mobile
6bn - the number of texts we send every month in the UK
120% - the mobile penetration rate in the UK (that is, the number of handsets in active operation)
25% - the number of people with a mobile phone in the UK that access the Internet
58m - the number of users that sent picture & video messages from their mobile

Internet Audience
Worldwide Internet users - 824,435 million (total unique)
Europe - 232,866 million
North America - 183,823 million
Asia Pacific - 308,817 million
MENA - 39,904 million
UK - 34.2 million

The average age of the UK Internet user is 38.

Share of 55+ year-olds has increased from 16% to 19% in just over a year, hence the arrival of sagazone.

MiniClip has the youngest UK online audience average age (28.1).

Marks & Spencer has the oldest online average age (46.5).

Online advertising
£3.4bn - the UK market size forecast for 2008, according to the IAB.

By 2010, 80%of Microsoft’s $1 billion advertising budget will be spent online.

Search Marketing

According to the Internet Archive, there are over 85 billion web pages on the Internet.

There are 23 million web searches in the UK every day!  That’s 1 million searches an hour, or, 264 queries a second..

730 million - That’s the number of searches carried out in June 2008, with over half a billion click throughs.

£406m - Google’s UK ad revenue for Q1 2008
£1.7bn - Google’s forecast ad revenue for 2008

€8.1 billion - Forrester predicts that European Search investment will reach by 2012

72% of search users click on Natural Search Results in Google
61% of search users click on Natural Search Results in Yahoo!
71% of users in MSN click on Paid ads, whilst only 29% click on Natural search
AOL users click equally (50/50) on Paid ads and Natural search results

99% of Click-thrus come from Pages 1 & 2

16.6% - the average amount of Click-fraud now reported by search engines on paid ad campaigns

BBC iPlayer
1.5 billion - the number of programmes expected to be viewed in 2008 on iPlayer
2.8 billion - the number of programmes watched on iPlayer by 2012

Social media & Social networking

Social networks have grown by over 87% in the last year.

By 2010, they will account for £2.2 billion in advertising revenues worldwide.

Facebook - 14.35m unique users in April 2008

Bebo: 12.03m unique users in April 2008
MySpace UK: 8.5m unique users in April 2008

YouTube: 100million video views daily & 65,000 new videos uploaded daily
Technorati: Tracking 65m+ blogs

Who am I & what do I do?

Hello!  For the most-part of my life, I work at a digital consultancy called ‘My Digital JAM Limited’, which I founded some 5 years ago after leaving agency life.   I’ve been in digital over 13 years, mainly working for myself, and in that time, I have crafted out myself a role as digital therapist, problem-solver, mediator, strategist, negotiator and general digital dog’s body!

My day job varies by the day – one day I am lecturer for the IDM’s Certificate in Digital Marketing qualification.  Next I am planner for a client.  The following I am a speaker at a conference, or a judge for an awards ceremony, or a writer / presenter for e-Consutlancy.com or media sales trainer for The Times!

My world is a strange one!  I do a kind of strategy, planning, analytics, advising type thing often with clients who need help with defining or executing their digital strategy, or just with help fixing a specific problem (like renogiating ad-serving rates, IP rights to a piece of work or agency fees charged!).  I specialize in online advertising – you know, that annoying rich media stuff that so many do so badly – hence why I specialize.  But, I’m also a generalist and I work across all digital media, including search, email, mobile, affiliate etc etc.

I’m pretty straight-talking, honest and not generally interested in all the bullshit that goes on in digital.  I don’t think I have an ego, as I’m not the worried about my 15mb of fame, but…

So, this site is about me telling you, the reader, what I think about when it comes to digital stuff.  I hope you like it.  Post your comments, tell me what you think – if its crap, I’ll make it better.  If its good, I’ll do more of it!

And now my past

My past is varied, but in the mid-90s I established Netfinity – a digital agency – which was successful and re-branded to Shrinking Earth.  That grew out of control and eventually became part of the Yellow Submarine.  I joined their board as Director of Digital, but that didn’t remain the case.  After some time out, I established My Digital JAM (aka Trust Digital) 5 years ago!  Today, I am a Fellow of the IDM, trainer in all things digital for e-Consultancy and i-Level and father of two beautiful girls (Willow 4 and Coco 3).

You can read more about my background, skills, experience, clients etc on LinkedIn.

James (Digital JAM) is an International speaker and trainer on digital marketing.  He covers all topics on digital, including web 2.0, social media, display advertising, media planning & buying, email, search, affiliate, analytics…have I missed anything?

You can ‘hire’ him by the hour, day or week (if you can bare it) to deliver conference keynotes on digital through to 2-3 day training courses for your team.  Recent international engagements include workshops in Dubai, Slovenia & China.

James has educated in excess of several thousand professional marketers in all things digital – here’s a list of the companies he has trained:

Royal Mail
Cisco
MBNA
JWT MENA
Wunderman
The Times, The Sun
Mirror.co.uk

Want to book James for a course or speaking event?  Get in touch here.