I’ve been working with the fine folk over at Tequila/ and TBWA to support the development and launch of a new Facebook application for National Express coaches.

The idea is simple: targeting students mainly (although essentially this promotion is open to anyone and everyone in the UK), National Express is offering 40,000 £1.00 coach seats (plus 50p booking fee, ahem) available for travel in the UK during October and November 2008.

The Facebook application (pictured) is being used to promote the idea of ‘you should have been there’ to encourage members of Facebook to add our app to their profile.  By doing so, they can share their crazy pictures of fun they’ve had, vote for other people’s crazy pictures, book tickets for travel and win festival tickets, free travel for a year and lots of goodies from Apple.

Their is above-the-line support, a micro-site and activity taking place in Student Union bars all over the country.  From a marketing perspective (as that’s what this blog focusses on), its a nice example of integrated activity, combining broadcast with a micro-site, whilst blending in targeted online display ads and social media (blogs, Facebook groups etc.).

Give me a week and I’ll post the results, but the campaign officially launches on Monday.  Keep your eyes out for the TV ads and the display ads online.