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Reaching the mobile generation
Thursday, August 21st, 2008
For anyone interested in mobile marketing to youth, have a look at Antti Ohrling, co-founder of Blyk, blog. He talks about the state of the youth market and how best to reach it. He was participating in the ‘YPulse Mashup 2008′ in San Francisco, organized by YPulse, a media platform and blog for youth media and marketing professionals.
Some of his key points:
- Young people have become more difficult to reach due to rapidly changing, savvy media habits
- Marketers have a lack of understanding when it comes to young people
- Europe is ahead of the curve in youth related issues and many trends are created overseas
His conclusion: “Relevancy and engagement matter to the youth audience and mobile is the perfect media for relevant and interactive communication”.
You can read the full post here.
